When it comes to bus wraps and billboards, it goes without saying that there are various methods of marketing that companies can benefit from. They have proven themselves to be effective as well, which means that they have more than stood the test of time. However, it seems as though the city of Gainesville is about to incorporate electronic billboards for companies to benefit from. This was something that I was not aware of until I came across a recent article that spoke about it in detail.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
As you can probably imagine, electronic billboards could potentially throw off the concentration of drivers. As a result, there are certain methods that will prove to be more beneficial than others, as companies like JMR Graphics would be able to support. Unlike the inclusion of bus wraps, for example, electronic billboards may prove to be too distracting and the reason for this is because of how bright they are. As you can imagine, the overall functionality of the billboards in question has to be strong.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
As you can probably imagine, electronic billboards could potentially throw off the concentration of drivers. As a result, there are certain methods that will prove to be more beneficial than others, as companies like JMR Graphics would be able to support. Unlike the inclusion of bus wraps, for example, electronic billboards may prove to be too distracting and the reason for this is because of how bright they are. As you can imagine, the overall functionality of the billboards in question has to be strong.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
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If you'd care to utilize bus wraps in order to get your message across, get in touch with JMR Graphics for more information.
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