In the world of hospitality, occupancy is of huge importance and if your hotel or motel consistently suffers from low occupancy, it's time to make a few changes. Simply lowering your rates is not the best strategy because that can seriously impact your bottom line. The best way to improve your occupancy rates would be to evaluate your hotel and decide what changes will lure guests to your special place.
Obviously, the first thing you need to do is a take a good look at the lobby, common areas, grounds and guest rooms. If they look shabby or unclean and guests have made comments about the need for repairs or improved cleanliness, then it is imperative that you improve the look of your hotel. Even for a motel with modest nightly rates, people expect their room and the rest of the hotel to be clean.
If your hotel looks great and is very clean, these are fantastic features, but if the hotel staff is not friendly or helpful, guests definitely will be turned off. Not only does your staff need to have a friendly attitude, they also need to be filled with knowledge. They need to know how to help out guests with room problems quickly and efficiently. They also need to have a bit of general knowledge about the area in which you are located. They should be able to offer restaurant suggestions, give directions to a drug store or grocery store or offer information about some of the major local attractions.
You can also restructure the way you determine room rates. For example, if a room is small, has just one queen bed or perhaps is located in a less desirable part of the hotel; charge a lower rate for it. Charge more for rooms with two beds or a spacious room with a king bed. You can charge more for rooms on the weekends or during the week, depending on when you typically have higher traffic. You can also adjust rates seasonal or during special events.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
DirecTV business packages are available, and you can hire a company such as Integra Systems to install high definition DirecTV service in each of your guest rooms. They not only install DirecTV, they provide instruction and support for your staff. Guests not only will be happy about the wide array of channels, as many as 128, but also how easy it is to navigate using the DirecTV remote. The selection includes local channels, sports and news channels and premium channels such as Showtime or HBO.
Obviously, the first thing you need to do is a take a good look at the lobby, common areas, grounds and guest rooms. If they look shabby or unclean and guests have made comments about the need for repairs or improved cleanliness, then it is imperative that you improve the look of your hotel. Even for a motel with modest nightly rates, people expect their room and the rest of the hotel to be clean.
If your hotel looks great and is very clean, these are fantastic features, but if the hotel staff is not friendly or helpful, guests definitely will be turned off. Not only does your staff need to have a friendly attitude, they also need to be filled with knowledge. They need to know how to help out guests with room problems quickly and efficiently. They also need to have a bit of general knowledge about the area in which you are located. They should be able to offer restaurant suggestions, give directions to a drug store or grocery store or offer information about some of the major local attractions.
You can also restructure the way you determine room rates. For example, if a room is small, has just one queen bed or perhaps is located in a less desirable part of the hotel; charge a lower rate for it. Charge more for rooms with two beds or a spacious room with a king bed. You can charge more for rooms on the weekends or during the week, depending on when you typically have higher traffic. You can also adjust rates seasonal or during special events.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
DirecTV business packages are available, and you can hire a company such as Integra Systems to install high definition DirecTV service in each of your guest rooms. They not only install DirecTV, they provide instruction and support for your staff. Guests not only will be happy about the wide array of channels, as many as 128, but also how easy it is to navigate using the DirecTV remote. The selection includes local channels, sports and news channels and premium channels such as Showtime or HBO.
About the Author:
Jansen Wilhelmsen enjoys writing reviews on the commercial DirecTV dealers. For more information about direcTV for hotels packages or to find about direct TV local offices, please check out the IntegraSystems.com website now.
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