You already know how big Facebook is in the social space, it's actually the #1 social networking site on the internet. With millions of people in the site everyday there is no doubt that you can use the massive popularity of Facebook to build a bigger targeted audience for your business.
The first thing you should do is create a business page, this will be the place for you to engage your customers by replying to their posts as much as possible. This means you've got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint. Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.
Consider Facebook a type of content-sharing venue. It isn't just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high depending on what type of content you share.
Now let's discuss some tips to help you reduce your advertising costs and help you get more bang for your buck. Custom audiences is a way for you to target your perfect customers, you can define what age range you want your visitors to be as well their interests based on their activity on the social network. You can get started with as little as $5 a day and slowly increase your advertising budget if you start generating good results.
Keep in mind that you should also focus on growing your Facebook page organically by sharing and posting content that people will like and share. You can also offer discounts and offer prizes to fans for sharing and inviting others to check out your page. There are many things you can do with Facebook but remember that taking action is the most important thing, don't be afraid to test the waters and see how you can use this giant social network to your advantage.
The first thing you should do is create a business page, this will be the place for you to engage your customers by replying to their posts as much as possible. This means you've got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint. Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.
Consider Facebook a type of content-sharing venue. It isn't just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high depending on what type of content you share.
Now let's discuss some tips to help you reduce your advertising costs and help you get more bang for your buck. Custom audiences is a way for you to target your perfect customers, you can define what age range you want your visitors to be as well their interests based on their activity on the social network. You can get started with as little as $5 a day and slowly increase your advertising budget if you start generating good results.
Keep in mind that you should also focus on growing your Facebook page organically by sharing and posting content that people will like and share. You can also offer discounts and offer prizes to fans for sharing and inviting others to check out your page. There are many things you can do with Facebook but remember that taking action is the most important thing, don't be afraid to test the waters and see how you can use this giant social network to your advantage.
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