Mobile Marketing: Make Customers' Phones Your Sales Tools

By Stavros Georgiadis


Mobile marketing is an exciting new way to use mobile devices to boost the visibility of your business. When you know what to do, it can be quite an exciting process. If you can pull it off the right way, this is a good way to be successful. To help you along in this process, there are some valuable tips included below.

You can gain an advantage by keeping an eye on what your competitors have been doing. You need to be unique and noticeable when being judged among your competition.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This makes it easier for smartphone users to gain quick access to your website or promotion. You should include the QR code on everything - catalogs, brochures, business cards and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.

Use your mission statement to keep your efforts focused. Having the mission statement around will help you stay ethical.

Successful standalone mobile platforms need a home base. You should want people to visit your webpage or keep them coming back to it. Do not ever base everything completely on a mobile marketing campaign.

Your ads will get the maximum attention if you do what you can to make them go viral. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.

Although texting with abbreviations is commonplace nowadays, most people haven't got a clue what they mean. If an individual doesn't understand your ad, they won't look at it, resulting in you losing a potential customer.

Let your clients give feedback through your site. This builds up relationships with the customers. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.

If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. If your app does not have a purpose, no one will download it.

Keep in mind that mobile users have a more difficult time navigating webpages. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.

There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. Armed with the information you've learned from these tips, you can now be more successful in your mobile marketing efforts.




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